Helped 21+ brands getting 30-35% increase revenue
We help DTC brands and businesses who are struggling with low conversions and high cart abandonment rates.
We help ecommerce brands increase conversions, reduce drop-offs, and generate more revenue.
No Urgency, If you don’t care about loss...
We help DTC brands and businesses who are struggling with low conversions and high cart abandonment rates.
Helped 21+ brands getting 30-35% increase revenue
No Urgency, If you don’t care about loss...
Why choose us for their growth as partners.
Customers are already visiting your website, exploring your products, and showing interest in what you offer. The challenge is that somewhere along the journey, they hesitate, lose confidence, or leave without taking action.
12+ Brands More
If you want to:
Improve conversions on your landing pages (PDP, Collection Pages, etc.,.)
Improve retention in so visitor revisit again and purchase from you.
Improve abandons recovery on your online store that give more revenue.
WATCH THIS
Jayshree Gupta, Sagar Gulhane, Krisha Shah and 24+ others
are already profiting since our redesign.
EXHIBIT A
Every agency will tell you your store leaks revenue. We'd rather you feel it happen.
Below is a fictional skincare brand with a checkout assembled from the five most common mistakes we find in real Indian DTC stores. Try to buy the moisturiser. We'll keep the ledger while you shop.
BEGIN THE PURCHASE DEMO
70%
of carts are abandoned before payment
1.2%
avg. mobile conversion where 3 in 4 sessions live*
₹0
extra ad spend required to fix either.
*Baymard cart-abandonment meta-study; Littledata Shopify benchmarks
CASE STUDIES • WE HAVE DID FOR BRANDS PROUDLY.
One entry from the ledgers, that tells its working truly.
PROBLEM STATEMENT
Traffic grew 31%. Conversion fell. We fixed the funnel instead
Healthy traffic and all the efforts on social media handle were outstanding, managing the campaigns themselves. Everything was working fine... but conversion fell and potential revenue wasn’t targeted. Layouts and key CROs...
READ FULL LEDGE →
+12%
Monthly Revenue Rate
+53%
Conversion rate [1.17% → 1.79% ]
2,479 → ~3,518
Orders (same traffic)
-35%
Effective cost per order
“The entire team is extremely helpful and talented. They made my e-commerce website just how I wanted it. The entire process was extremely smooth - From audit to designing to execution. Totally recommend them if you need a great team!”
Krisha Shah - Founder at Artbykrii
CASE STUDIES • WE HAVE DID FOR BRANDS PROUDLY.
One entry from the ledgers, that tells its working truly.
LEDGER 001
90 DAYS
ARTBYKRII • WWW.ARTBYKRII.COM
PROBLEM STATEMENT
Traffic grew 31%. Conversion fell. We fixed the funnel instead
READ FULL LEDGE →
RESULTS MATTERS TOO, SO
+12%
Monthly Revenue Rate
+53% [1.17% → 1.79% ]
Conversion rate
2,479 → ~3,518
Orders (same traffic)
-35%
Effective cost per order
“The entire team is extremely helpful and talented. They made my e-commerce website just how I wanted it. The entire process was extremely smooth - From audit to designing to execution. Totally recommend them if you need a great team!”
Krisha Shah - Founder at Artbykrii
So, who’s Siddharth?
My successful failures helped me building Chirro. I will not tell everything here, you can read the full story.
I didn't set out to build a CRO and digital growth company.
I was simply trying to build businesses of my own.
That journey took me through 4 failed ventures, over 50 real-world projects, and nearly ₹4–5 lakh of unsold inventory before I realized something that completely changed the way I looked at business.
I thought great products sold themselves.
They don't.
The businesses that struggled the most weren't always the ones with bad products. They were the ones that failed to communicate value, earn trust, and guide people toward making a decision.
It's the result of every lesson I learned from building, failing, testing, researching, and starting again.
Every website we create starts with understanding people before pixels.
Because beautiful websites don't grow businesses.
Experiences that understand people do. And that how we helped
21+ brands make 13.7+ Cr. of Revenue.
So, listen! If you
Improve conversions on your landing pages (PDP, Collection Pages, etc.,.)
Improve retention in so visitor revisit again and purchase from you.
Improve abandons recovery on your online store that give more revenue.
WATCH THIS
WHERE WE LOOK FIRST
The three-zone leak map.
Most agencies "optimise the website." We audit three specific rooms where Indian DTC revenue actually dies — in order.
The product page — where belief is won or lost.
Add-to-cart under 5% (the PDP is failing, not the ad)
Reviews buried below the fold on mobile
Price shown before value is established
4-second load on a 4G connection in Indore
WHAT WE DO
Rebuild the mobile-first persuasion stack: proof above the fold, offer architecture that answers "why this, why now", sticky add-to-cart, and load times built for the Tier 2/3 networks driving 66% of new orders.
The cart drawer — the room nobody audits.
High add-to-cart, low checkout start
Open coupon field sending full-price buyers to Google
Shipping cost revealed as a surprise, not a promise
No free-shipping progress, no trust cues, weak CTA copy
WHAT WE DO
Turn the drawer into a closer: shipping math up front, express-pay hierarchy, threshold nudges that raise AOV, and coupon logic that rewards without inviting exit. This is the territory no one in India owns. We do.
Checkout & payment — where India is different.
COD-heavy order mix bleeding margin through RTO
Forced account creation, 11-field forms
UPI buried under card fields
Address errors → failed deliveries → 58% festive COD returns
WHAT WE DO
Engineer the prepaid shift: UPI-first payment hierarchy, COD-to-prepaid incentives, address verification, and checkout flows a first-time buyer in Surat completes in under 60 seconds. One client-type intervention moved RTO from 39% to 21%.*
Scroll >
METHOD AT CHIRRO
Most "CRO" is a designer's opinion with a heatmap attached. CROX is a procedure, a same five stages, same order, every store.
We publish it because the system isn't the moat; execution is. Read it, run it yourself, or watch stages C and R run on your own funnel through the free leak report. Leaks don't care about creativity. They care about being found.
The CROX Method
C
Capture
R
Reveal
O
Overhaul
X
X-Ray
X2
eXpand
Scroll >
ONE HONEST CALL
The method we built isn’t a one-time improvement.
MARK OUR WORDS!!
MARK OUR WORDS!!
MARK OUR WORDS!!
The Honest Workflow
“Build me a website” sounds like a project with an end. It isn’t. The day it goes live is the day the real work starts because the store now has data, and data has opinions. A launch is a hypothesis. Revenue is the experiment that never closes.
So ask the honest question: do you want revenue once, or every month? If the answer is every month and it always is then a one-time build is the wrong shape for the job. The build is finite. The improvement that compounds it is not.
And there is no template that wins for everyone. Two brands can sell the same product, in the same category, to the same customer, and still need completely different stores to win.
The products are common yours and your competitor’s share a shelf. The DNA isn’t.
Elon Musk and Jeff Bezos are both billionaires. Same result, nothing alike underneath — different bets, different instincts, different DNA. “Rich” is the category. The DNA is the difference. Your brand is the same story: the category is shared, the DNA is yours alone. A borrowed strategy only ever fits a borrowed brand.
The Mismatch
One time fee → one-time asset. But you want revenue on repeat.
No Universal Template
Same shelf, different DNA. A borrowed strategy fits a borrowed brand.
What we actually offer
Not a website. A discipline that compounds it.
Want a receipt? Hire a web designer. Want a revenue line that climbs every quarter? That’s a partnership and it’s the only thing we offer.
2 Slot left
ONE HONEST CALL
The method we built isn’t a one-time improvement.
MARK OUR WORDS!!
MARK OUR WORDS!!
MARK OUR WORDS!!
“Build me a website” sounds like a project with an end. It isn’t. The day it goes live is the day the real work starts because the store now has data, and data has opinions. A launch is a hypothesis. Revenue is the experiment that never closes.
So ask the honest question: do you want revenue once, or every month? If the answer is every month and it always is then a one-time build is the wrong shape for the job. The build is finite. The improvement that compounds it is not.
And there is no template that wins for everyone. Two brands can sell the same product, in the same category, to the same customer, and still need completely different stores to win.
The products are common yours and your competitor’s share a shelf. The DNA isn’t.
Elon Musk and Jeff Bezos are both billionaires. Same result, nothing alike underneath — different bets, different instincts, different DNA. “Rich” is the category. The DNA is the difference. Your brand is the same story: the category is shared, the DNA is yours alone. A borrowed strategy only ever fits a borrowed brand.
Want a receipt? Hire a web designer. Want a revenue line that climbs every quarter? That’s a partnership and it’s the only thing we offer.
2 Slot left
QUALIFICATION BEFORE CONVERSATION
We work best when there is already something worth fixing.
✓ Built for you if
DTC brand doing ₹8-10L+/month on Shopify or similar.
Already buying traffic meaning spending on Ads and it keeps getting pricier
Add-to-cart looks fine; revenue doesn't.
COD and RTO are eating margin you can't see
You want reports in ₹ recovered, not "engagement".
We'll turn you away if
Under ~10k sessions/month — fix traffic first; we'll tell you how.
You want a prettier site with no revenue accountability
You can't share analytics access because we don't guess
Your checkout is off-limits that's where the money is
Pre-launch. Come back with data; everything we do will be worth 10× more
If you are doing a hobby business. We enjoy things with founders who want to grow.
THE OFFER, IN ONE SENTENCE
Send us your store. We'll do what you just watched to your funnel, privately. Not free.
The Revenue Leak Report: your three biggest leaks, priced in rupees
A screen-recorded walkthrough. 48 hours. No call, no deck, no drip sequence. then it's your move.
3 reports per week · Real capacity, not scarcity theatre
✓ What you will get?
→ Screen-recorded walkthrough
→ Three highest-impact revenue leaks
→ Estimated commercial opportunity
→ Prioritised action roadmap
→ Mobile, cart and checkout review
→ 48-hour delivery
FAQ
Before you send us for store.
The initial leak report can be offered as a low-friction entry point or a paid diagnostic depending on your current pricing strategy. Replace this answer with your exact commercial model.
Shopify is the strongest fit because its analytics, cart and checkout ecosystem support faster implementation. Similar ecommerce platforms can still qualify after review.
Only when the evidence supports it. Often the biggest gains come from improving a few high-leverage moments rather than rebuilding everything.
Early behavioural movement may appear quickly, but reliable commercial results depend on traffic volume, implementation speed and the size of the current leaks.