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Spot collection-page dead zones
Offer & Merchandising
Read the collection as a sequence
Compare product impressions, clicks, add to carts, and stock status by position. A dead zone appears when impressions remain high but clicks collapse across a block of products.
Common causes
- Visually similar products with no clear difference.
- Unavailable bestsellers occupying prime positions.
- Low-information cards that force unnecessary product-page visits.
- Sorting that rewards newness instead of purchase intent.
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