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Spot collection-page dead zones

Offer & Merchandising

Read the collection as a sequence

Compare product impressions, clicks, add to carts, and stock status by position. A dead zone appears when impressions remain high but clicks collapse across a block of products.

Common causes

  • Visually similar products with no clear difference.
  • Unavailable bestsellers occupying prime positions.
  • Low-information cards that force unnecessary product-page visits.
  • Sorting that rewards newness instead of purchase intent.
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