The 30-second mobile product discovery test

Run the test with no brand knowledge

Open the mobile site and give yourself 30 seconds to find one product for a specific need. Count the taps, ambiguous labels, dead ends, and filters that reset.

A pass looks like this

• The first choice reflects how shoppers describe the need.
• Filters use buying language, not internal product terms.
• Selected filters remain visible.
• Back navigation preserves the list position.