What the first product screen must answer

The first screen is a decision area

A shopper should understand what the product is, who it suits, what it costs, how soon it arrives, and what happens if it is wrong. Put the strongest product proof close to the buying controls.

Check the hierarchy

• Product outcome before feature list.
• Total price before promotional fine print.
• Variant availability before add to cart.
• Delivery and return confidence beside the decision.